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Posts Tagged ‘Beth Wintgens’

Frames and images – Presenting your work to its best advantage

“Your aim should be to have a catalogue of images of your work at two resolutions, in this way you can instantly respond to sales enquiries or a call for artists.” Julie Bennett

“In more cases than not, a great frame will complete a picture and in turn you can justify that higher price tag” Beth Wintgens

Get good advice from these SLWA professionals:
Beth Wintgens on framing and
Julie Bennett on photographing your work 

Check out some offers for frames and professional photography on the Noticeboard.

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by Beth Wintgens, Framer, SLWA

Framing is about enhancing and complimenting an artwork.

Badly presented work cheapens it , can make it stand out in an exhibition for the wrong reasons, and lets down the pieces surrounding it
A well framed piece it shows the artist is proud of her workand that it her how it is seen on the wall.

So things to think about… (more…)

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Sharing ideas.

“Loved the buzz – it’s going to be a good show – very inspiring”

“A brilliantly organised, professional, useful day. Thanks for kick-starting me into the New Year!”

“Excellent day – I learnt some tricks of the trade from Anita”

Forty SLWA were at Dulwich Picture Gallery for a workshop ‘Presenting your work to its best advantage.’ which was full of practical tips and sound advice from practitioners. The repeated message was:  “Invest in your work – it shows you are proud of it”

We heard from Pippa Graber, Gallery owner, Bankside selector and curator about the importance of presenting you work well, both when submitting for an exhibition and when it is hung. “Exposure, exposure, exposure” was her motto. She also talked about price. “You have one price, for the web, for you own sales, for galleries. Don’t undercut the galleries. They will stop selling you and you will lose your outlets”

Anita Klein, artist, and print maker, had previously exhibited at Bankside. Her message was “If you want to support yourself by your work you have to be professional and committed. Always get back to any request within 24 hours. Having a catalogue of top quality images of your work is essential.”

Julie Bennett, a SLWA who has created the public face of SLWA with the design for our flyers, underlined the importance of a catalogue of good images. She provided information on how to take good pictures and how to manipulate them.

Beth Wintgens, a SLWA painter has recently taken over her parents framing shop, so she understands the business from both angles. “Good quality bespoke framing can be expensive, but this expenditure is well worth it if it secures a sale. The cost of framing is added on top of what you would normally charge so you can reimburse your costs when the painting sells…it more cases than not, a great frame will complete a picture and in turn you can justify that higher price tag”
[Ed: For special offers on framing for SLWA members go to our Noticeboard]

Look out next week for a summary of the tips given by Beth and Julie.

Artists had a full hour to discuss frames with Beth, to try out different packages like Photoshop and Microsoft Picture Manager on half a dozen laptops, to talk to Pippa about pricing chat with other SLWAs and meet Janice Tchalenko, our third selector, who joined us for the morning.

A final wrap up on Bankside Submission processes, the PV and how everyone can help with Bankside publicity brought an excellent session to an end.

In the next few weeks we will be passing on tips for the workshop and info on the PV etc in Bankside News – Keep reading.

“All sounds fantastic. It shows what can be achieved as a group”
Moira Jarvis, Lead of the Bankside Project talking to Janice Tchalenko, Bankside selector and Janet Tod. [with Susan Wood in the foreground]

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